at this point in time, people with mobile phones and internet have it for convenience, not because they were convinced by an ad. without advertising in this market, everyone who requires phones or internet would consider their friends recommendations or use a service to understand availability and pricing in their area.
with a public system, ads would not be necessary because the service is nearly essential. the demand would determine how much has to be supplied. take hydro quebec for example. over 90% of quebec uses their services and i can't recall seeing an ad in attempt to attract customers.
Please provide evidence that Rogers spent 1 billion dollars on advertising last year.
I simply don't believe it.
that statistic would not surprise me at all, personally.
this is rogers 2009 annual report on page 83, sales and marketing: 1.203 billion dollars. if you search for the word marketing in the pdf, you can see how much they spent in each sector. 603 million was spent marketing their wireless services.
i'm not exactly sure what the sales in 'sales and marketing' means but i'll assume for the most part it involves the money they spend plastering public transport, newspapers, magazines, billboards, tv, etc, with images of shiny toys and happy people.
regardless of how much they spend, it's a lot. this spending of our money just moves customers from one company to another, saving them a few dollars but ultimately accomplishes nothing positive.
anyway, i'm just introducing some variety to our list of options. public internet/mobile service is a radical but i think it's an idea worth considering. let's not kick these companies where it hurts, let's abolish them entirely and end the waste and frustration they cause.